idealight is a core team of full-time partners as well as a closely-involved network of advisors and consultants who are domain experts and are brought into deals on a case-by-case basis. In addition, we have the unique distinction of having access to a wide "expert network" – a global database of professionals and companies across sectors and regions, that is one phone call away when we need them.
Jennifer is a respected visionary and strategist, with extensive experience in strategic planning, international market development, and investor relations. An original member of idealight's founding team, she has written over 35 business plans, led marketing and promotional initiatives, structured comprehensive investor relations campaigns and secured over $50 Million US in financing for companies in technology, software, digital media, mobile, real estate and luxury goods. Jennifer is a serial entrepreneur who takes a hands-on approach to each client initiative and is a master and managing client projects.
Prior to idealight, Jennifer was a Managing Partner at NetGenesis Strategic Internet Marketing, an early digital marketing firm that quickly became a leader in crafting digital business strategy and successfully integrating marketing, investor relations and public relations functions using various technologies and methodologies to stream line costs and optimize return on investment. Prior to NetGenesis, Jennifer held the positions of Director of Content and Director of Business Development for Canada's leading online financial website, StockHouse.com. As one of the early members of the management team, Jennifer wrote the company's business and international expansion plan, marketing strategy, played a key role in securing over $34 Million in financing and growing the team from 6 to 220 with offices in Vancouver, Sydney, Hong Kong, New York and London.
Jennifer has a Bachelor of International Business with High Honors from Carleton University in Ottawa, Canada.
E-mail: jk@idealight.net
Amanda is a sales, marketing and business development executive with over fourteen years of practical commercial experience in the IT and media industries.
With experience working in both multi-national corporations and start up organizations, Amanda has strong leadership skills and a proven ability to meet challenges and inspire high performance from clients, associates, management and peers. In January 2007, Amanda moved from her native Sydney, Australia to Los Angeles to join the North America EYE Team to cultivate and manage key concession partner relationships and to develop strategic and operational plans for the business as the Vice President of Business Development, Operations and Partner Relationships for EYE USA.
Prior to joining EYE, Amanda was the CEO for AirWORKS Media, a company that focused on delivering in-store media solutions. Within two and a half years she increased revenue by almost 500%, achieving client expansion and retention, positioning the company for a sale to Torch Media. Previously she was General Manager, Marketing & Corporate Events, Asia Pacific for EDS, a leading global technology services company.
Amanda majored in English Literature & Marketing at Newcastle University. She is an active member of the Australian expat community in the US, serving on the Advance LA Committee.
E-mail: ap@idealight.net
Singari is a senior finance executive with over 13 years of experience in private equity and venture capital investing, and mergers and acquisitions.
From 2006 – 2009, Singari served as Partner at Parkview, a NY-based technology merchant bank. From 1996 to 2005, Singari served as Vice President at Quaestus & Co. Inc., a boutique private equity firm, where she played a key role in the firm's investment and advisory activity. Among her assignments during her tenure with Quaestus was the incubation of Cumulus Media Inc., the second largest radio broadcasting company in the United States. Singari provided analytical support to raise $97 million in startup equity and to complete a $500M IPO and recapitalization. She also assisted in the due diligence effort for the acquisition of over 300 radio stations at total transaction value of over $1 billion.
Singari has also served in various interim executive roles with early stage companies including Vice President of Finance for globefish BV, a Dutch digital media company, Director of Internet Services for Cumulus Media Inc., and CFO for Prolitec S.A., a French R&D company. She also served on the Board of Directors of Prolitec S.A. Prior to joining Quaestus, Singari was an Equity Research Associate for Bantri Financial Private Limited in Bangalore, India.
Singari has a Bachelor of Commerce and a Post Graduate Diploma in Business Administration from the Bangalore University in India, and a Masters of Business Administration from the University of Wisconsin in Madison, Wisconsin.
E-mail: ss@idealight.net
Justin Hendriks is an experienced trader and financial analyst with over 10 years experience in the oil and gas industry and 3 years with a world leading interactive advertising agency. His oil and gas experience includes roles in data analysis, well acquisitions, royalty rebates, revenue recovery & collections, financial analysis and reconciliation, and financial systems experience with both SAP and JD for companies including Amoco, BJ Services, Alta Gas and Astra Energy. In his most recent role with Astra Energy he was part of the commodities trading team responsible for trade Execution, compliance reporting, market and pricing analysis, trending, and variance analysis.
From 2004-2006, Justin worked as a financial analyst for a world leading interactive agency where he worked intimately with Fortune 500 companies. He was later invited to take a project management role where he led global project teams developing online strategy for clients including Mercedes-Benz USA, NASA, Vertu, Dell, Nike, Hyatt, and Disney Vacation Club. His unique approach in each client project and understanding of the company's complex accounting structure allowed him to effectively manage billable hours and ensure projects were delivered as expected within the budget and with a high standard of quality and superior design.
Justin combines his analyst experience with a passion for the financial markets and plays a key role in evaluating the long term business viability of our prospective client companies and matchmaking clients to prospective investors.
E-mail: jah@idealight.net
Cameron is a seasoned creative director and visual communications expert with over 20 years experience in advertising, creative strategy and digital media.
For the last three years, he has led creative strategies for equity, investment, IR and bridge financing companies including the development and art direction of investor websites, presentations, corporate identity and e-mail marketing campaigns with clients in Asia, Canada, UK and the United States. From 1997 – 2005, Cameron consulted as a creative director for Leading Brands, Inc, a brand management company with a portfolio of proprietary and licensed brands that included SOBE Beverages, Virgin Soda, PEZ candies and Fiji water. In 2001, Leading Brand's launched Quick.com home grocery delivery and was the only internet home grocery delivery company to ever turn a profit. He was also worked with the Investor Relations department to develop presentation and online materials for the company website. The company reached revenues of over $80 million USD. Over the course of his career, he has consulted for various organizations including Nintendo, Aritzia, Fairmont Hotels, Blue Ruby Jewelry, McDonald's Canada, Government of British Columbia and the Department of National Defense (Canada).
Prior to this, he served as creative director to Greystoke International Publishing in London England, an international travel publishing company that published over 50 tourism and business guides for over 10 countries including the Chinese, Hungarian, German, Russian and United States government tourism agencies and bureaus.
He has been a business partner and certified email marketing expert since 2004 with Constant Contact, an affordable, easy-to-use email marketing tool and lends his expertise in this areas to leading large scale e-mail based investor relations programs.
E-mail: cjp@idealight.net
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